#ictfarmandart
Vendor Education & Resources
Practical insights to support vendor success at Old Town Farm & Art Market
Old Town Farm & Art Market is known for its quality, consistency, and strong customer base. That reputation is built through experience, high standards, and years of observing what works at this market.
The resources on this page are optional and designed to support vendors who want to better understand the market environment, improve booth performance, and make informed business decisions. The guidance shared here is market-specific and based on real-world experience, not generic advice.
These resources are not requirements and do not replace the Core Vendor Expectations. They are simply here to help vendors who want to learn, refine, and grow within the market.
Getting Started & Product Fit
Discover key tips for submitting a Successful Application.
A market application is more than a form, it helps us understand your products, your business, and how you fit within the market. This resource explains how applications are reviewed and what helps vendors communicate clearly, professionally, and effectively.
Adding New Products to an Existing Lineup and Staying in Your Lane.
To start a new vendor business or add a product to an existing lineup, it’s important to understand how that product fits within a market environment. This resource helps vendors evaluate demand, pricing, and performance expectations to support informed decisions.
Booth, Brand & Visual Sales
Learn how clear signage and intentional displays help customers quickly understand what you sell, why it matters, and how to engage, improving visibility, flow, and overall booth performance.
Packaging and labeling communicate quality before a conversation begins. This resource explores how clear, consistent packaging can strengthen brand perception, improve customer confidence, and support repeat purchases.
Markets change throughout the year, and successful vendors adapt with them. This resource highlights practical considerations for adjusting booth setup, displays, and products across seasons while maintaining a consistent brand presence.
Customer Engagement & Sales
Strong customer interactions build trust and drive repeat sales. This resource focuses on simple, intentional ways vendors can engage customers naturally and create positive, memorable market experiences.
Small adjustments can significantly impact sales. This resource shares practical observations on how high-performing vendors encourage browsing, decision-making, and repeat purchases at the market.
This module reframes growth at the market by highlighting the advantages of direct-to-customer sales with low weekly overhead. It explores why selling face-to-face at Old Town Farm & Art Market, for a low weekly fee, can outperform retail and wholesale models in both margin and reach.
Understanding Market Customers
Foot traffic alone doesn’t guarantee sales. This resource explains how exposure works in a market environment and how vendors can make the most of customer visibility throughout the day.
First impressions matter, but lasting ones matter more. This resource looks at how vendors build recognition, trust, and loyalty that encourages customers to return week after week.
Customers move through several decision stages before buying. This resource helps vendors understand that process and identify opportunities to support confident purchasing without pressure.
Selecting the Right Vendor Business Structure & Financing for Your Company
Learn how to choose the right business structure and financing approach, and why the market is an ideal place to start and test your business.